if you want to buy some dready art or just chat, email dready:

dreadyart@dreadyworld.com

Tuesday, March 30, 2010

post cards

post cards, like this, were where dready first started out ... because of the low cost we could run a test of several images and see how they worked ...
learnt some stuff.
Then took the basic pattern of the card and stuck it on a shirt ...
And learnt some more stuff.
So we elongated the design for the shirts, evolved the dialogue and changed the cards all to reflect what that test had taught us.
one of the things that I've learnt is that collaboration and listening to the opinions of others is critical ...
On of the things that dready learned is that round shoes is out of style!
cool!

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