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Wednesday, August 25, 2010

new dready ness!

you can see an evolution in the dready ness in this image, while still seeing the original context and intent.
A new client wanted to differentiate themselves from the pack while still using dready images and this was the direction we went in, moving from the surfer image inspired by mel macdonald's cornwall surfing images.
i went paddle boarding at cayman kai the other day in the bio-luminescent lagoon; now that's something to write in a blog about!
never stand still!

Monday, August 23, 2010

bookmarks ...

I think that this was one of the coolest dready things I ever did ... I love these bookmarks, love their simplicity and their absolute cool.
Nuff Said!

Something finished?

when you finish a project like this it isn't the end, it's the beginning ... beginning of your relationship with the buyer and with the people that the cards go out to ...
dready cards have been lurking around since 2004, I used them to test the whole idea of dreadyness to see what people liked in an image, what they didn't like - it was an inexpensive and effective tool because you could produce multiple images and put them in many places and see what people were attracted to.
what I found was that people liked images that related to their personal experience and not just fun cool images ...
Learn something new every day!