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Sunday, October 27, 2019

dready telling a story in a historical context



                          dready 'in a historical context' - 50x40" - original commission on plexiglass

how to tell a corporate story within the historical context of themselves and the place that they were headquartered ...

it had to say something about the company itself and how it worked ... and at the same time say something 'definitively descriptive' of the place where we all are.

we came up with the basic tenets that were housed in the company's ethos: historical context . the environment . societal impact . economics . planning . innovation . collaboration . consultation . problem solving

and then thought about how those ideas would be represented via something visual that was 'of the island'.

marine heritage is a big part of the cayman identity, boat building, boat captainsy, fishing, turtling; so I went with the idea of the building and sailing of a catboat because it represented all those things that were part of the ethos.

I had seen this framed photo of the plan for building a boat and was fascinated by how the plan was laid out with the bow and portside views overlaid with each other so you could see where a board started and how it ran down the length of the boat ... and how those were labeled on the plan ...

and like that plan the art overlays all the ideas of the planning and building of a catboat into one image as well as overlaying the ideas of historical context through problem solving via economics and innovation ...

the thing is that a lot of dready is really 'cool fluff', none of it is without thought, the simplicity hides a lot going on in my mind ... but this, this isn't fluff, this is a piece of coolness.





impact ...






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